“We all need warmth” – Great new Quechua TV advert

Regular visitors to Skipedia will know that we have a soft spot for Quechua.   We think their positioning is spot on and although there was some debate (see the comments) about the quality of their product, no one is claiming they are Patagonia or The North Face....

Marketing at the London Ski & Snowboard Show: Gallery

The London Ski & Snowboard Show returned to Earls Court for the first time in 17 years. We went along and took a look at how companies were going about their marketing this year, whether QR codes, Facebook and Twitter promotion or use of...

Pre-season fitness 1974-style…

Was flicking through the seminal 1970s ski book ‘We Learned To Ski‘ yesterday and had to share this superb pre-season fitness regime – ‘Lifting the groceries’ 'Lifting the groceries' - This is a blog post from Skipedia written...

Using Twitter hashtags in advertising…

‘Your season starts here’ With just two days to the Metrosnow.co.uk London Ski and Snowboard Show, I found myself admiring this ad over the weekend. That strapline ‘Your season starts here’ gets it in one.  The season really does start with the...