“We all need warmth” – Great new Quechua TV advert

Regular visitors to Skipedia will know that we have a soft spot for Quechua.   We think their positioning is spot on and although there was some debate (see the comments) about the quality of their product, no one is claiming they are Patagonia or The North Face. Check out their new TV campaign below, which again just manages to capture the spirit of the mountains.  It’s about being able to commune with nature.  This ad nails...

Marketing at the London Ski & Snowboard Show: Gallery

The London Ski & Snowboard Show returned to Earls Court for the first time in 17 years. We went along and took a look at how companies were going about their marketing this year, whether QR codes, Facebook and Twitter promotion or use of...

Over 50% of pensioners are on Facebook (and other interesting stats)

Some very interesting stats about UK social media usage in this great infographic from UMPF.  So much that’s commentable, but headliners to me are: - 77% of the UK adult population have an active Facebook profile - 32% use Twitter regularly - Over half of all pensioners are on Facebook What does it mean? 1. Forget the idea that social media is just for the young 2. Neglect Twitter at your peril 3. You must have a credible presence on Facebook as part of your marketing plan  - This...

Pre-season fitness 1974-style…

Was flicking through the seminal 1970s ski book ‘We Learned To Ski‘ yesterday and had to share this superb pre-season fitness regime – ‘Lifting the groceries’ 'Lifting the groceries' - This is a blog post from Skipedia written by Iain...

Using Twitter hashtags in advertising…

‘Your season starts here’ With just two days to the Metrosnow.co.uk London Ski and Snowboard Show, I found myself admiring this ad over the weekend. That strapline ‘Your season starts here’ gets it in one.  The season really does start with the London Show. 'The season starts here' But what about Twitter? I would have liked the poster even more if they’d included their Twitter hashtag #skishow11 or even a mention of Twitter as well. There’s been...